New Twin Spires commercial stars Hall of Fame quarterback Brett Favre

As announced this week, the new Twin Spires commercial and brand campaign will feature Pro Football Hall of Fame quarterback Brett Favre.

As announced this week, the new Twin Spires commercial and brand campaign will feature Pro Football Hall of Fame quarterback Brett Favre.

Twin Spires, one of the gaming industry’s leaders in online horse racing, sports and casino wagering is proud to announce that Pro Football Hall of Fame quarterback Brett Favre will star in the company’s new brand campaign.

The former Falcons, Packers, Jets, and Vikings quarterback will feature as the face of Twin Spires’ new Bet Dedicated campaign, which celebrates the brand’s expansion from offering online wagering on horse racing, to also including online sports betting and casino games. This is a multi-year agreement between the Super Bowl champion and Twin Spires.

Favre features in the brand new Twin Spires commercial in what marks an exciting time for Twin Spires, as the brand gears up to launch its new online sportsbook in Michigan as early as next week.

“As a campaign concept, Bet Dedicated is not only a reflection of our heritage, but also the brand promise we are making to our players,” said Sean Phinney, VP Marketing for Twin Spires. “Brett epitomizes what it means to be dedicated, and we’re thrilled to have him star in this campaign as we launch the Twin Spires online sportsbook and iGaming platform into Michigan and other states.”

Here’s what Brett said about his new role as Twin Spires brand ambassador:

“I knew this was a campaign I could get behind the moment it was introduced to me,” said Favre. “I was never the biggest or the strongest or the fastest, but throughout my career I outworked the guys that had the same dream, because I was the most dedicated.”

This is a great time for Twin Spires and the state of Michigan as online sports betting continues to expand across America. If the enthusiasm shown by Brett Favre in the new Twin Spires commercial is anything to go by, it should be an exciting start to the new year.

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