The Rise of Caesars Online Casino: From Captivating Marketing to Enticing Bonuses

Bonus up to:
$2000
Welcome Package
* New customers only.
4.3 rating
4.3

The Caesars Entertainment brand has been synonymous with gambling since it was founded in 1937, long before online casino play and online sports betting reached the popularity of today.

With online casino play seeing some action dating back to 2012 and 2013, it has become more popular as online sports betting continues to spread across the country. The expansion of online sports betting has been rapid ever since the Professional and Amateur Sports Protection Act was overturned in May 2018.

The online gaming industry has an almost infinite value. Caesars, the global gambling brand, recognized that. As evidenced by their massive $4 billion acquisition of William Hill in April 2021 – the third-largest sportsbook operator in the United States.

“We are thrilled to complete the acquisition of William Hill, combining two of the premier operations in the sports betting and iGaming industries under one roof,” Caesars CEO Tom Reeg said in a news release. “We look forward to announcing future sports partnerships that will drive long-term growth.”

Caesars William Hill

After the acquisition, Caesars had sports betting operations in 18 jurisdictions. Of the 18, 13 of those being mobile at the time of the completed transaction.

This move drastically altered the online gambling and casino play landscape. Here, we will take a deeper look at Caesars Casino, including its success and an overview of the brand.

Caesars Marketing Has Been Unmatched

While the main focus of the platform at the moment is the online sportsbook, the marketing campaigns for this platform ultimately trickle down to the online casino. Caesars Online Casino is available in three states:

Representing both the online casino and sportsbook is J.B. Smoove. He is most known for his role in Curb Your Enthusiasm, but has also appeared in the following films: Spider-Man: No Way Home, Spider-Man: Far From Home, Mr. Deeds, and Barbershop: The Next Cut.

With his recognizability, Smoove captivates potential Caesars Casino players, whether it’s on the marketing materials on the Caesars site or via television commercials.

In addition to Smoove, Caesars has used other sports personalities such as:

  • Kenny Mayne
  • Peyton Manning
  • Eli Manning
  • Archie Manning

Did you catch the Caesars commercial during Super Bowl 56?

Caesars Super Bowl Commercial

The marketing goes beyond the brand ambassadors, however. In fact, Caesars recently vowed to “curtail” their advertising campaigns.

Caesars Entertainment Inc. CEO Tom Reeg said during Tuesday’s fourth-quarter earnings call:

“You are going to see us dramatically curtail our traditional media spend effective immediately,” “We have accomplished what we set out to do. We set out to become a significant player, and it happened significantly quicker than we thought. And I think most of you know me as someone who’s not one to spend any money needlessly.

“We’ve gotten to where we need to be. You’re going to see our commercials largely disappear from your screens … There’s some media spend that we couldn’t get out of coming into March Madness in a couple of states, but we will largely be off of traditional media other than in new launch states from here and launch dates in both iGaming and sports.”

Beyond the ambassadors and ad campaigns, the online sportsbook offered players free NFL and NBA jerseys after completing basic wager requirements. Promotions like this caught on like wildfire and helped the online brand receive more recognition, especially with the Caesars brand attached to it. Ultimately, this has benefitted Caesars Online Casino too.

As for the online casino, there are numerous welcome bonuses, including free gas cards and massive deposit bonuses in the thousands of dollars territory.

How The Caesars Online Casino Product Stacks Up

Keeping in mind that the acquisition was completed in April 2021, Caesars has quickly gone to work in building a product to match the hype, and that’s what is important. Hype can only do so much. Then, the product ultimately needs to deliver.

When you arrive at the Caesars online casino site, you will immediately find that it is easy to navigate. There are clear links to the different game types – including Live Dealer, Table Games, and Slots – across the top of the page. Also, each game shows the minimum and maximum wagers. This is essential information for online casino players.

Caesars Online Casino

Having a platform that is easy to navigate is vital, especially with a new product like Caesars Online Casino. To the right of the page, you will also see a quick link to the promotions, including the welcome offers.

The game library may not be as expansive as others. But, with over 300 slots, that’s pretty on par with the industry average.

Beyond the welcome bonus, additional offers, too, only help attract new players.

Overall, the Caesars Online Casino brand is already a top-tier product for players to enjoy.

Diving Deeper Into the Caesars Casino Welcome Bonus

We’ve mentioned what the welcome bonuses are for the most part, but let’s dive into deeper detail. The Caesars Online Casino welcome bonus and its attached promo code varies slightly depending on which state you are in.

Michigan Welcome Bonus

$2,000 Deposit Match Bonus + $100 Gas Card

Promo Code: EXPERTVIPCASINO

Dubbed the “Royal Welcome Offer”, players will receive a 100% deposit match up to $2,000. All you have to do is enter Caesars Michigan bonus code EXPERTVIPCASINO during registration to claim.

Then, you will also receive a $100 gas card. Happy days!

Bonus up to:
$2000
Welcome Package
* New customers only.
4.3 rating
4.3

New Jersey Welcome Bonus

$2,000 Deposit Match Bonus

Promo Code: EXPERTVIPCASL

Again, those in New Jersey will receive a $2,000 Deposit Match Bonus. This time, enter Caesars NJ promo code EXPERTVIPCASL to claim. If you deposit $100, you will be given a $100 matched bonus from Caesars. Deposit $2,000 and you will receive the maximum bonus worth $2,000.

Bonus up to:
$2000
Welcome Package
* New customers only.
4.3 rating
4.3

West Virginia Welcome Bonus

$2,000 Deposit Match Bonus

Promo Code: EXPERTVIPCASINO

Finally, the Caesars WV welcome bonus has the same promo code as in Michigan, but the same bonus as offered in New Jersey.

Enter Caesars Casino WV bonus code EXPERTVIPCASINO during registration to get your $2,000 Deposit Match Bonus today.

Bonus up to:
$2000
Welcome Package
* New customers only.
4.3 rating
4.3

The Future of Caesars Online Casino

Let’s face it, the Caesars Online Casino platform will always play second-fiddle to the online sportsbook brand. But that is OK!

Again, the online sportsbook success will trickle down to the online casino and expose new players to online casino play.

Over the last few months, here are some of the Caesars headlines:

  • Official sports betting partner of the New York Mets
  • Launching Racebook App
  • Partnership with the Cleveland Cavaliers
  • Sportsbook expands into Washington

This is a small handful of the success Caesars has had over the past year. Ultimately, these kinds of moves will help to continue building the Caesars brand and ultimately raise the stock of the online casino platform.

Truth be told, the sky is the limit for the online casino. Realistically, it could, one day, be synonymous with online casino play in the same way that the Caesars brand is known for retail casino play.

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